As a creative director for a number of Purina brands, like Cat Chow, Friskies, and Fancy Feast, I worked on campaigns across the globe – from the U.S., to Latin America, and Asia. If you thought herding cats was tough, try training them!
Brand campaign for Cat Chow in the US
"Cat Concoctions" launch for Friskies in the US
Brand spot for Fancy Feast in Australia
Brand spot for Cat Chow in Latin America
"Defense Nature" natural food launch for Cat Chow in Latin America
Facebook videos designed to look like two separate posts that grab the viewer's attention when they come together
Facebook GIF that was created using existing assets from the TV shoot
Launch spot for new Felix flavors in Latin America